Set in the ever-evolving Fulton Market District, The Dylan redefines what it means to live well in the city. Our agency was brought on to shape a digital presence that matches the energy of the building.

We developed a multi-platform content strategy combining engaging short-form video, design-forward graphics, and story-driven captions that highlighted The Dylan’s key differentiators — proximity to transit, modern amenities, and neighborhood culture. Each asset was optimized for conversion, with A/B-tested hooks, strategic CTA placement, and scroll-stopping visuals designed to drive tour leads and generate more applications.

Key Results:

• 94% increase in impressions across Instagram in first 60 days.

• The Dylan exceeded ALL lead and showing goals by 5x in 30 days.

• Website traffic increased by 33% via Google Business listings and Instagram ad spend.

• 35% increase in executed leases in first 30 days.

By blending creative storytelling with a data-informed approach, we positioned The Dylan not just as a residence, but as a lifestyle choice for urban professionals.